When you use Branalyzer, you access data from one unique source: the public web. Every day, we analyze millions of websites to index the most up-to-date business data. All the metrics values (traffic, KPIs, costs, ads, etc.), are estimated values. We use state-of-the-art complex algorithms to improve the data that are shown in the different modules.Most of our tools work only with the Google search engine. For search engine rankings and keyword analytics, we use third-party data providers to collect Google’s actual search results pages for the 500 million most popular keywords. We study both organic search results, as well as paid search results to give you a complete picture of any website’s visibility on Google.

The metrics are estimated values and their usefulness is to be able to compare different domains, observe trends, observe decreases and increases in values over a period of time.Our goal is to improve the quality of this information and we are constantly improving to achieve this. We will add some new features soon, like the estimation score.If you are a user of tools such as Ahrefs, Semrush, Alexa, or Similar web, you will have been able to observe that for the same domain there may be different data and if you compare it with data from Google Analytics, even more so.In one way or another, all the tools obtain data by Scraping, storing it in the database, and using complex algorithms to make estimates.How we calculate the Monthly Revenue.Monthly Revenue: Traffic * Conversion * AOV.Traffic: Number of visitors per month from the search engine Google. Branalyzer traffic calculations are based on CTRs (Click Through Rate). We take into consideration SERP positions and keyword volumes. Our databases are constantly growing and improving. Every day we collect new keywords from hundreds of different sources and update the old data.AOV: Average order value (AOV) tracks the average amount spent each time a customer places an order on a website.Conversion: The conversion rate is the ratio of transactions to sessions, expressed in the form of a percentage. For instance, a ratio of one transaction against every ten sessions would make for an eCommerce conversion rate of 10%.”To get the Conversion Rate and AOV, Branalyzer  Algorithm detects the main categories and subcategories from the domain. We use AI and scrapping techniques.We need to do some complex tasks to scrape all domain text and match the categories. Every day we collect new domains from hundreds of different sources and update the data.So, Monthly Revenue is an estimated data and we show the best accuracy of the market.The accuracy is better in online stores than websites.

KPI stands for a key performance indicator. While a metric is any quantified measurement, a KPI is an important metric. These are the numbers that you track for growth. While site visits may be important, orders could be your KPI. Usually, a handful of critically important numbers is how you’re being evaluated. These are your KPIs.1. Organic acquisition trafficIn the long run and in a blue sky, you hope to attract people to your site without paying for them. It follows that it’s important to measure how many of your visitors reach the site organically, which is commonly available in all analytics platforms.2. Average Order Value (AOV)The AOV is a measure of how much your customers typically spend on a single order from you. You calculate AOV by dividing total revenue for a period by the total number of orders completed during that same period. If you sell $50,000 of products today and that revenue was created by 250 orders placed by customers, then your AOV is 50,000/250 or $200 per order.3. Conversion Rate (CR)Probably the most important among all e-commerce metrics. Conversion rate is calculated by this formula: CR = (Total number of customers / Total Unique Visitors) * 100. This is how many visitors convert into customers. One of the most common problems of e-commerce entrepreneurs is getting tons of traffic and no sales at all. Driving traffic to your site isn’t everything. Once people land there, they need a lot of persuading to place an order. The product and price, the experience, the payment security, and the return options should all feel right — as well as the brand, of course. Conversion is basically how successfully you turn visitors into customers. The process of improving this metric is called conversion rate optimization (CRO). Regularly check your sales funnel, the visitor behavior on site, page views, and exit pages to identify where the problem is and hopefully fix it.4. Monthly RevenueDenote the total amount of money that is being received by the company after trading its products or service with its customers.5. Average Purchase Frequency (AFP)Average Purchase Frequency is the number of times that a customer makes a purchase in a given period of time. In research, understanding how often a consumer purchase within a given category gives a sense of their engagement.6. Gross Margin (GM)Gross margin is net sales less the cost of goods sold (COGS). In other words, it's the amount of money a company retains after incurring the direct costs associated with producing the goods it sells and the services it provides. The higher the gross margin, the more capital a company retains, which it can then use to pay other costs or satisfy debt obligations. The net sales figure is gross revenue, less the returns, allowances, and discounts.7. Customer Lifetime Period (CLP)Average retention time is The Retention Rate is the percentage of people who continue to use your app over a given period of time (week, month, or quarter).8. Customer Lifetime Value (CLV)One of the biggest marketing mistakes you can make is to view your customer base through the lens of one sale only. The CLV metric takes a big-picture approach. It views customers through the lens of how much revenue they will produce for your company over the entire course of your relationship with them. To find the CLV, multiply the average order value by the average purchase frequency rate and the average customer lifespan. If your customers spend an average of $200 per order, place five orders per year, and continue to order from you for ten years, then your average CLV is 200 x 5 x 10 = $10,000. Remember, you’re seeking an average number, not an exact number.

Advanced SEO featuresWe have created a simple video to explain Advanced SEO features.https://www.loom.com/share/609dda9f308b4cf08e1b5428f2aaf9eeAs you can see in the Keyword Hunter tool, the SEO Data (DA, PA, CF, TF) is possible in the first rows.Using advanced SEO Feature (Orange button), the SEO Data (DA, PA, CF, TF) is possible in at least 100 rows.This feature is also in others tools like Backlinks and Free Hunters. In all cases is the orange button.In this link (https://branalyzer.com/help-seo), you can see more information about showed SEO Metrics.

The metrics are estimated values and their usefulness is to be able to compare different domains, observe trends, observe decreases and increases in values over a period of time.Our goal is to improve the quality of this information and we are constantly improving to achieve this. We will add some new features soon, like the estimation score.If you are a user of tools such as Ahrefs, Semrush, Alexa, or Similar web, you will have been able to observe that for the same domain there may be different data and if you compare it with data from Google Analytics, even more so.Try for example comparing apple.com, amazon.com, american-giant.com, or birchbox.com on Ahrefs, Semrush, or Alexa and you will see the big differences.In one way or another, all the tools obtain data by Scraping, storing it in the database, and using complex algorithms to make estimates.We need to do some complex tasks to scrape all domain text and match the categories. Everyday we collect new domains from hundreds of different sources and update the data.For search engine rankings and keyword analytics, we use third-party data providers to collect Google’s actual search results pages for the most popular keywords. We study both organic search results, as well as paid search results to give you a complete picture of any website’s visibility on Google.To obtain Conversion Rate and Average Order, we work with external collaborators (which we cannot disclose) who provide us with access to databases with statistical data and market estimates. Supported by AI and proprietary algorithms, we improve the estimated data.Estimates are more accurate in domains of product sales, software sales, or sass tools.For example, an estimate in a furniture sales e-commerce in the US or Europe is more reliable than a domain of legal services in the Dominican Republic. The larger the market and the more traffic the domain has, the better estimates are.We are working hard to improve the estimated data and to be able to show an estimated rate. We are also working on adding new entries in the database with more precise data. Soon we will add more than 100,000 e-commerce and 30,000 sass companies.We are also opening collaborations with some local universities to work on various projects to help us improve our math calculations and estimation algorithms.

SEO MetricsEstimated organic trafficNumber of visitors per month from the search engine Google. This figure is an approximate one and it may differ from the real traffic.Estimated Backlink PriceEstimated price to get a sponsored guest post in a domain.Paid DomainsEstimated number of domains that offer sponsored guest posts.Organic keywordsNumber of organic keywords that an analyzed domain is ranking for in Google`s top-100 results.Referring domainsNumber of linking domains. The results may differ slightly from the precise values in the detailed reports.BacklinksNumber of backlinks referring to the domain or URL.Moz DADomain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.Moz PAPage Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.Moz LinksMoz's number of Links for the domain.Moz RankMoz's number of Rank for the domainMajestic CFCitation Flow is a trademark of Majestic. Citation Flow is a score between 0-100 which helps to measure the link equity or power the website or link carries. Citation flow is used in conjunction with Trust Flow. Together the Citation Flow and Trust Flow form the Majestic Flow Metric algorithm.Majestic TFTrust Flow, a trademark of Majestic, is a score based on quality, on a scale between 0-100. Majestic collated many trusted seed sites based on a manual review of the web. This process forms the foundation of Majestic Trust Flow. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questionable links would see a much lower score.Majestic LinksMajestic's Links for the domain.8Majestic DomainsMajestic's Referring Domains.