The metrics are estimated values and their usefulness is to be able to compare different domains, observe trends, observe decreases and increases in values over a period of time.

Our goal is to improve the quality of this information and we are constantly improving to achieve this. We will add some new features soon, like the estimation score.

If you are a user of tools such as Ahrefs, Semrush, Alexa, or Similar web, you will have been able to observe that for the same domain there may be different data and if you compare it with data from Google Analytics, even more so.

In one way or another, all the tools obtain data by Scraping, storing it in the database, and using complex algorithms to make estimates.

How we calculate the Monthly Revenue.

Monthly Revenue: Traffic * Conversion * AOV.

Traffic: Number of visitors per month from the search engine Google. Branalyzer traffic calculations are based on CTRs (Click Through Rate). We take into consideration SERP positions and keyword volumes. Our databases are constantly growing and improving. Every day we collect new keywords from hundreds of different sources and update the old data.

AOV: Average order value (AOV) tracks the average amount spent each time a customer places an order on a website.

Conversion: The conversion rate is the ratio of transactions to sessions, expressed in the form of a percentage. For instance, a ratio of one transaction against every ten sessions would make for an eCommerce conversion rate of 10%.”

To get the Conversion Rate and AOV, Branalyzer  Algorithm detects the main categories and subcategories from the domain. We use AI and scrapping techniques.

We need to do some complex tasks to scrape all domain text and match the categories. Every day we collect new domains from hundreds of different sources and update the data.

So, Monthly Revenue is an estimated data and we show the best accuracy of the market.

The accuracy is better in online stores than websites.