When you use Branalyzer, you access data from one unique source: the public web. Every day, we analyze millions of websites to index the most up-to-date business data. All the metrics values (traffic, KPIs, costs, ads, etc.), are estimated values. We use state-of-the-art complex algorithms to improve the data that are shown in the different modules.

Most of our tools work only with the Google search engine. For search engine rankings and keyword analytics, we use third-party data providers to collect Google’s actual search results pages for the 500 million most popular keywords. We study both organic search results, as well as paid search results to give you a complete picture of any website’s visibility on Google.