With HulkApps, you can integrate your product reviews into Google Shopping and display your product ratings alongside your Google Shopping ads. This guide will walk you through the process step by step. 


Google has strict guidelines that need to be adhered to in order to display your reviews in Google Shopping ads. These include: 

  • You need to have a minimum of 50 product reviews.

  • Product reviews should be of high quality.

  • Product reviews cannot violate copyright, be offensive or include personal information.

  • To ensure that your reviews feed gets accepted, your Google Merchant products need to have a global product identifier defined (GTIN or MPN+Brand).

Please note that your submission will be manually reviewed by Google and they can reject the integration at their discretion. 

Step 1: Activate Ratings Feed

If you don’t have the ratings feed active yet, and if your product reviews comply with the policies above, apply for Google Shopping product ratings as follows:

  • Log in to your Google Merchant account.

  • Fill in the Product Ratings Interest Form.

  • Under “If you use a third-party service, which service do you use?“, select “Other” and specify “HulkApps” in the provided text box.

  • You will receive an email from Google Merchant Center saying that your aggregator does not have an approved partnership for the Product Ratings program yet.

Reply to this email saying that you will submit a direct product ratings feed to your Merchant Center.

Step 2: Go to the Integration Menu 

Navigate to the integration menu and enable the Google Shopping section.

Step 3: Log Into Your Google Account 

For this integration to work correctly, you need to connect HulkApps to your Google Merchant account. This will start the process to display your reviews on Google Shopping Search Results.

Step 4: Choose your Google Merchant Account

After logging in, navigate to the designated section labeled "Connect a Google Merchant Center Account." Within this section, you will encounter a dropdown menu. From this dropdown, you need to select the specific merchant account that you wish to use for managing your products. 

Once you have chosen the appropriate merchant account, proceed by clicking the "Connect" button. Upon clicking this button, the system will initiate a process to retrieve your products directly from the connected merchant account. 

Step 5: Add your Shopify products to Google merchant Center

In the "Product Listings" section, you will find a list of your Shopify products. Within this list, there is a checkbox next to each product, indicating whether it has been selected or not, based on the active tab. To perform actions on these products, you can click on the "More Actions" button. 

From there, you'll have the option to choose "Add Products," which enables you to add selected products to the Google Merchant Center for further integration and management. 

Step 6: Specify Reviews Feed Options

With this checkbox, you can select whether or not you want to exclude imported reviews in your Google Shopping reviews feed. This will help you to have more control over what you will show on your Google merchant account.

Step 7: Get Your Feed Url / Zip File

After you finish setting all your configuration as needed, you just need to copy your feed URL or download the feed files.

Once your application is approved by Google, you will see a “Hulk Product Reviews” link in your Google Merchant Center menu.

  • Go to the “Product Reviews” menu in your Google Merchant Center dashboard.
  • Select the following options for your product reviews feed:
    • Feed type – Product Reviews
    • Upload method – Scheduled Fetches
    • File name – enter any file name you like but it has to have a .zip ending (e.g., myfeed.zip)
    • Use your product reviews feed link as the location of your file.

Step 8: Fetch Your Google Merchant Products

Once you’re logged in, you will see a button that once clicked will fetch your products from your merchant account.

If you encounter any issues with integrating product reviews from HulkApps to Google Shopping, feel free to contact our support center.

Additional Links for your reference:

  1. About Google Shopping product ratings
  2. The product ratings interest form
  3. Google's program policies
  4. HulkApps Privacy Policy