Akooda’s universe may entail a tiny learning curve, but once you get familiar with its core terms, you'll be able to get around with a breeze.

Interactions

Within your company, your digital footprint is organized into interactions. An interaction may be a conversation in Slack, a document in Google Drive, a branch in Github, an account in Salesforce, a ticket in JIRA, a meeting in Google Calendar, etc. Or any other app for that matter.

Interactions are the atoms of the Akooda universe, they have their own lifetime from when they were first created until they were last updated. Throughout that lifespan, they are continuously processed throughout the day by our engine in order to derive the latest metrics and events, people who collaborated on it, topics mentioned as tags, and whether there are any other organizations that were involved.  

Everything in Akooda evolves around people, tags, and organizations - and their respective interactions. Continue reading to learn more about the concepts that comprise the Akooda universe.

People

Quality leadership, engagement, and culture are “the heart” of the business.

People refers to the individuals in your company (usually employees, but not necessarily so) that comprise these, which can be bundled into departments by their profession division.

Tags

Systems, processes, and game plans are “the brain” of the business. 

Tags refers to the collection of words that represents these and can be grouped together into categories to tie them together by some topical association.

Organizations

Customers, prospects, partners, vendors, and other external stakeholders as a whole are “the lungs” of the business.

Organizations refers to such relationships that can be broken down to the sole contacts with whom your company has been in touch.

When the brain, heart, and lungs work in unison, the body (business) is better equipped to operate with excellence. A thriving body translates into greater productivity and profitability, thus enabling the growth of the business - and so, Akooda revolves around these key units.

Metrics

Along the way, we learned a lot about the common metrics companies track (or wish they could track), regardless of the fact that every company’s stack looks different. Many of these metrics are what makes Akooda so unique, such as activity volume and significance scoring that is standardized across all apps (see the Apples-to-Oranges section).

Events

Much like metrics, events allow you to automatically and proactively monitor your interactions and get notified of any emerging trends. Events help the team understand the correlation between the work planned and the results that the data shows.

Admins can and configure the events that are applicable to how your company is run, and those will surface themselves either as they are triggered or in hindsight on a retrospective basis - depending on their type. When an event is triggered, it may indicate that you need to adjust your operations, and it usually comes with hints from the Akooda team.

Events are broken down into the following categories:

• Work Efforts: Overseeing projects (as topics), their progress through a workflow, and any distractions/unexpected activity in actual versus original expectations.
• Collaboration Patterns: Reviewing overall employee engagement, productivity, and effectiveness and flag when it shifts from healthy digital culture.
• Org Structure: Examining the strength, frequency, and nature of interactions between people, compared to the structure definition and any potential impact of changes.
• Account Management: Reality-based reporting on all customer-related communication, spotting problem areas and opportunities with benchmarked data and objectives.
• App Utilization: Full visibility into how information flows, knowledge is managed, access is controlled, and gaps/risks surface in governance and compliance.

Objectives

Organizations need to determine, communicate, and iterate on strategic priorities and on desired tactics. Most likely, you’ve already gone and spent some time defining your company’s key operational objectives. With Akooda you can make sure they are updated automatically by defining them with period-restricted threshold based on the metrics and events as building blocks. 

Your admins can select and configure the metrics, events, and objectives that are most relevant to your business. As a result, those will be automagically propagated throughout the platform, according to their context entity - such as interactions, people, organizations, etc.